Reel Art Gallery

Table: Types of U.S. Movie Posters

Type of Poster Size in Inches Used Today Type of Paper Orientation
One-Sheet 27 x 40 Yes coated offset
UV coated offset
vertical graphic
Lobby Card* 14 x 11 No light card
medium card
horizontal graphic
Window Card* 14 x 22 No heavy card vertical graphic
Half-Sheet 28 x 22 No medium card horizontal graphic
Insert 14 x 36 No medium card
coated card
vertical graphic
3-Sheet 41 x 81 No uncoated offset vertical graphic
6-Sheet 81 x 81 No uncoated offset square graphic


* Footnotes:
Lobby cards are still printed but principally used outside the United States now.
Window cards usually have a blank space at the top or bottom of the poster in which theaters would write or print the time and dates of showings. If the blank space has been trimmed the overall size will be less than 14" x 22."

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